Selected imagery / content for social media and in-store promotions for Sproud, a Swedish pea-based dairy alternative. Sproud stands out with a lower climate impact compared to all other plant-based milks. It’s high in protein, low in sugar, and favored by baristas for its ability to create fluffy foam with a neutral taste. The Alt-Alt M*lk concept blends fashion, art, and culture, positioning Sproud as the ultimate alternative to the alternatives. This concept drives both brand awareness and targeted marketing efforts.