IKEA × Tom Dixon × You / Joakim Sjögren

IKEA × Tom Dixon × You

Concept, design and art direction of global campaign for the DELAKTIG collection. DEALKTIG is a collaboration between IKEA and renowned UK Designer Tom Dixon. The sofa is designed with no front or back—it’s a platform you can build as you like. The concept IKEA × TOM DIXON × YOU as well as the headline DO × YOUR × THING respond to the open-source strategy of the product. A PR-kit including teaser film, a series of images and GIFs were produced illustrating the product’s versatility.

Film production by Redloop
Photography by Daniel Blom / Acne
Styling by Camilla Gantelius and Eva Halldin
Copy by Hannah Magnusson
Music by Douglas Holmqvist